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Ancelotti impressed by 18-year-old Real Madrid prospect called up for Spanish Super Cup

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Photo by CESAR MANSO/AFP via Getty Images

Real Madrid announced their squad for the Spanish Super Cup last night. Carlo Ancelotti has named his usual roster minus the pair of David Alaba and Aurelien Tchouameni, who are out injured.

One name that is certain to have caught the eyes of the Madridistas is that of Mario Martin. The 18-year-old midfielder has been included in the squad that has travelled to Saudi Arabia for the Spanish Super Cup.

And MARCA is now reporting that the teenager’s call-up for the tournament came after he managed to make a big impression on Ancelotti and his son and assistant, Davide, during the World Cup break.

With a majority of the first-team players away for World Cup duties, Ancelotti had to rely on several homegrown talents to conduct training sessions last month.

The likes of Sergio Arribas and Nico Paz featured regularly in those sessions and have even received call-ups to matchday squads since the restart of the season. Now, it is Mario Martin’s turn to get a taste of first-team football.

With Tchouameni injured, Real Madrid needed to incorporate a midfielder and the report from MARCA states that the staff did not think twice before selecting the 18-year-old after being impressed by him during the training sessions last month.

Martin has been a regular in Raul’s Castilla side, featuring in 12 league matches this term and even assisting three goals.

The report describes the teenager as a player with great physical strength and passing ability, while he is also said to be known for his defensive nous in front of the backline.

Ancelotti is not necessarily known for banking on youth players coming through the ranks. But he has looked more open to that this season, bringing the likes of Arribas, Nico Paz and now Mario Martin into the fold, although it is unlikely that he will give him a lot of minutes in Saudi Arabia.

Real Madrid face Valencia in the semi-finals of the Spanish Super Cup tomorrow. Should they emerge triumphant, they will face the winners of Barcelona vs Real Betis in the finals.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition

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Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.

Cost-cutting

The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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