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Barcelona trying to lure 16-year-old Real Madrid target to Camp Nou, reveals Xavi

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Photo by NELSON ALMEIDA/AFP via Getty Images

Palmeiras wonderkid Endrick Felipe is a wanted commodity in the transfer market despite the fact that he will be unavailable to move to Europe for two more years until he turns 18. The likes of Real Madrid, Barcelona, PSG, and Chelsea are warring over his signing.

Just 16 years old, Endrick has been labelled as the next big thing to emerge out of the Brazilian footballing scenes following his breakthrough year at Palmeiras.

Having made waves with his goalscoring pedigree in the Copinha tournament at the youth level, the young striker made a mark with the first team, bagging three goals and an assist in just seven matches.

Naturally, a host of top clubs from Europe have taken an interest in Endrick, with PSG even making an offer worth €80 million to sign the youngster and his 15-year-old teammate Estevao, which was knocked back by Palmeiras.

Real Madrid, meanwhile, have upped their efforts to sign Endrick recently as reported by Fabrizio Romano, amid growing competition.

Now, Barcelona manager Xavi Hernandez has revealed that the Catalan club are in discussions with Endrick and his father and are trying to lure him to Spotify Camp Nou.

Speaking to ESPN Brasil, Xavi said: “We have been talking to his father and also directly with the player. I explained the project we have at Barcelona. We want talent and he is a talent, capable of making a difference.

“He has the goal, he has the dribbling, he has a brutal ability to make a difference. He is a player of the present, who is already playing in the Brazilian league, and also of the future,” he added.

“He is the type of player we need. He already knows the project we have at Barcelona and we are talking. I hope he joins Barça.

However, the Barcelona manager insisted that the decision rested with the 16-year-old striker, saying: It depends on him. It always depends on the player. Normally, a player ends up playing where he wants to play. So it will be a very personal decision of Endrick.”

It has been previously reported that Endrick could be leaning towards a move to Real Madrid due to his admiration for Cristiano Ronaldo and Vinicius Jr. At the same time, a move to Chelsea is also not off the table due to the lure of the Premier League.

With Barcelona also now upping the ante in pursuit of Endrick, it remains to be seen what the teenage prodigy decides.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition

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Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.

Cost-cutting

The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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