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Brazil coach positive about Real Madrid forward winning Ballon d’Or



Photo by BEN STANSALL/AFP via Getty Images

Brazil national team head coach Dorival Junior believes that Real Madrid forward Vinicius Jr. should win the Ballon d’Or this season. 

He mentioned that it would be a huge surprise if Vinicius does not win this prestigious award.

Dorival explained that among all the players who participated in the European Championship and Copa América, no one had a more consistent and balanced year than Vinicius Jr. 

Considering everything Vinicius has achieved over this period, Dorival finds it hard to imagine anyone else winning the Ballon d’Or.

“The campaign he had during this period is the one that is going to shorten that path,” said Dorival as quoted by AS

“Of all the players involved in the two competitions (Euro and Copa America), no one had a more balanced year than Vini Jr.

I think this election is already happening, if it hasn’t already happened,” he added.

How has Vinicius fared this season?

Vinicius has scored 23 goals for Real Madrid this season. (Photo by Alexander Hassenstein/Getty Images)

Even though Vinicius missed 13 games this season due to thigh and hamstring injuries, he has still been one of Real Madrid’s standout players. 

He managed to score an impressive 23 goals and provided 11 assists across all competitions. In La Liga, the Brazilian international played 26 matches and had an average of scoring a goal every 125 minutes.

Dorival support for Vinicius Jr. is based on the player’s exceptional performance and contribution to his team throughout the season. 

Despite the setbacks due to injuries, Vinicius continued to shine on the field, proving his talent and determination. His ability to score goals consistently and assist his teammates has made him one of the key players for Real Madrid.

“For everything he already accomplished throughout this period, it would be a big surprise if that [winning the Ballon d’Or] doesn’t happen,” added Dorival.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition



Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.


The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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