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Chelsea legend sends message of support to Vinicius in battle against racism

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Photo by FRANCK FIFE/AFP via Getty Images

Vinicius Junior’s battle with racism appears to have no end in sight. The Real Madrid superstar has been a victim of opposition fans week in and week out.

Vinicius has been quite vocal about the racist chants and abuses he faces almost on a weekly basis in Spain. And the whole ordeal appears to be impacting him mentally.

Drogba’s message to Vinicius

As Vinicius continues to battle with racism, he has received a word of advice from legendary footballer Didier Drogba, who even labelled the Brazilian as one of the best in the world.

“Vinícius is going to have to arm himself with courage and continue to perform at his best because, for the moment, it is the only way to defend himself, being among the best in the world,” he said (h/t Mundo Deportivo).

The Chelsea legend is currently serving as the vice president of NGO ‘Peace & Sport’. He made these statements on Thursday to EFE before participating in an event at UNESCO headquarters.

After a stellar career, Drogba is now involved in NGO work (Photo by JULIEN DE ROSA/AFP via Getty Images)

During his time as a footballer, Drogba, too, had to battle with racism. He was notably a victim of abuses from Turkey.

“What Vinícius is experiencing today is a result of the globalized world we live in, of social networks, of people who hide in their phones to say unpleasant things to you, to incite hatred. Measures need to be taken about these things,” Drogba added.

The former Champions League winner with Chelsea went on to urge all footballing entities and governments to act firm on racism.

“Governments have to get involved in punishing racist acts because FIFA can decide to sanction, UEFA, too, but without the action of the governments, it is difficult to put anything into motion,” said Drogba.

The former Chelsea star also talked about sexual assault, especially after Dani Alves and Robinho were convinced of rape.

“They have been players who have had great careers, but these episodes show that we are all human, with weaknesses. It is something that can happen and it is sad to recognize it. Life is not just about having been a great player,” he said.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition

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Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.

Cost-cutting

The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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