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Chelsea, Tottenham managerial target remains on Real Madrid shortlist – report



Photo by INA FASSBENDER/AFP via Getty Images

Even as Real Madrid look forward to securing a berth in the semifinal of the UEFA Champions League later this evening, it appears Carlo Ancelotti’s future at the club is far from safe.

With the club struggling to perform in the league, there is much pressure on Ancelotti to deliver at least two trophies by the end of the season.

There is a possibility that the Italian tactician could be sacked if the team fail to deliver, even though he is convinced he will remain in charge next season.

To that end, Florian Plettenberg claims Real Madrid have identified Julian Nagelsmann as an option in case they sack Ancelotti at the end of the season.

Nagelsmann became a free agent earlier in the year, after Bayern Munich’s decision to sack him just before the Borussia Dortmund game. He was replaced by former Chelsea manager Thomas Tuchel.

Despite his sacking, Nagelsmann remains a sought-after commodity in the managerial market, with Tottenham and Chelsea already looking out for his services in the coming summer. But they are not alone in the chase, with Real Madrid also interested.

However, Plettenberg claims Nagelsmann is not Real Madrid’s top priority, which is not a surprise as the club have been linked with other big names such as Mauricio Pochettino.

Many believe the Argentine is leading the chase to become the Real Madrid manager, but he could face competition from other candidates such as Xabi Alonso, Raul, and even Marcelo Gallardo.

Hence, it promises to be an important summer ahead for Real Madrid as they not only look to strengthen the team but also find a new manager, who will be able to drive the club forward with the right ideas and smoothen the transitory phase ahead.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition



Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.


The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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