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Deschamps, Henry react to Real Madrid stance to not release French players for the Olympics

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Photo by FRANCK FIFE/AFP via Getty Images

The summer of 2024 is going to be a special one for football fans across the globe. While everyone is excited about the European Championship in Germany, the Summer Olympics will be held in Paris this year.

To that end, Real Madrid have already made headlines recently by reportedly refusing to allow Kylian Mbappe to participate in the Olympics this summer.

In fact, Real Madrid have not granted other French players the permission to play either, including Eduardo Camavinga, Aurelien Tchouameni and Ferland Mendy.

All of these players are eligible to participate in the Olympics, but it appears Real Madrid have no desire to risk their fitness.

Didier Deschamps on Real Madrid’s decision

In a recent media interaction, Didier Deschamps opened up about Real Madrid’s decision not to allow its French players to participate in the Olympics.

Unsurprisingly, the French national team coach offered a witty remark, notably pointing out Florentino Perez.

“You can ask Thierry. It’s a bit old-fashioned decision. The one who decides is the businessman (Florentino Perez). As long as the Olympics are not officially part of FIFA, they can do that,” Deschamps said (h/t AS).

Mbappe will not participate in Olympics this year (Photo by ARNAUD FINISTRE/AFP via Getty Images)

Deschamps, who is known for his pragmatism as a coach, is not wrong to point out that the Olympics is not a FIFA-recognised tournament and thus holds very little value.

Thierry Henry on Real Madrid stance

Even France’s U21 coach Thierry Henry agreed with Deschamps’ comments, stating (h/t RMC Sport), “It’s always been the case. I knew how difficult it was going to be. I suspected it. It’s completely normal, especially clubs abroad.”

“It’s the Olympics here, in France, the French clubs will be there I think to help. But for the foreign clubs, I suspected it.

“We will see what we can do, the decision will remain that of the clubs, since these are not FIFA dates. We will try to discuss, but it is not easy.”

The Frenchman added that he is going to try and convince the clubs to release their players, stating, “We’re going to try to talk, see what we can do. There are quite a few branches on the tree. We have to poll everyone. We’re going to see if we can receive them.”

On the possibility of Mbappe missing the Olympics, he added: “We’re going to do what needs to be done at club level. We know he’s going to leave (PSG). We’re trying to put together the best team. Everyone wants to come but it’s difficult.”

Real Madrid’s decision, meanwhile, is quite logical as well, knowing at least three of these four Frenchmen are sure to participate for France in the European Championship.

Given the fitness risks involved, very few can Los Blancos‘ decision.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition

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Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.

Cost-cutting

The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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