According to the Brazilian publication, Maquina do Esporte, future Real Madrid forward Endrick has signed a deal with New Balance until 2028.
Freshly called up to the Brazilian national team, Endrick inked a deal with New Balance in October, although he has not worn the brand’s boots until today.
Furthermore, despite the contractual commitment, there is currently no mandatory requirement for Endrick to exclusively sport New Balance boots during training sessions and matches.
As a result, he continues to don footwear from various brands in Palmeiras’ games.
When will he wear the new boots?
Looking ahead to the upcoming qualifying matches for the Brazilian team against Colombia and Argentina on November 16th and 21st, respectively, it is anticipated that Endrick will don the distinctive New Balance boots during these fixtures.
According to reports, Endrick’s decision to sign with New Balance was significantly influenced by his mother. Despite being approached by other brands, the prospect of becoming a key figure in a multinational project swayed him towards agreeing with New Balance.
As such, it is said that the youngster and his father were inclined to join Adidas, but his mother argued that with New Balance, he would get to be the face of the brand.
It is important to understand that Endrick’s recruitment is a strategic step for New Balance as it solidifies its expansion into the Brazilian market.
The sports brand, presently outfitting Red Bull Bragantino, has also successfully secured a partnership with Sao Paulo, becoming the official sporting equipment provider from the next season.
Real Madrid summer signing set to return to training soon – report
Real Madrid’s main goal heading into the summer transfer window was to wrap up the signing of Jude Bellingham amid massive interest from Premier League giants such as Liverpool, Manchester City, and Chelsea.
Pep Guardiola’s City, especially, were ready to match and increase any salary Madrid offered, and were going strongly into the bidding war.
Eventually, Bellingham decided to join Madrid after they reached an agreement with Borussia Dortmund for €3 million.
However, following this, los blancos had to improvise a fair bit as Karim Benzema decided to leave the club to join Al-Ittihad on a free transfer. They were expecting him to continue for another season, at least, and it stumped their plans in the market.
In the next few weeks, Madrid chased forwards, and ended up signing Joselu, Brahim Diaz, and a certain Arda Guler, who was close to Barcelona before eventually ending up at the Santiago Bernabeu.
Unfortunately for Madrid, he is yet to play a single minute for the club after picking up a serious injury in pre-season. Despite being on the bench for a couple of games, Guler suffered a relapse in training, and was sidelined again.
Now, reports from Yagiz Sabuncuoglu say that the Turkish international is close to returning to team training.
Guler has slowly, but surely, been recovering from his injury, and could take to the pitch for his first minutes with the club in the next few weeks as Madrid look for solutions after a month full of injuries.
With Vinicius Jr, Eduardo Camavinga, Aurelien Tchouameni, Eder Militao, and Thibaut Courtois all out until early 2024, Madrid have relied on Castilla for reinforcements, but could do with Guler’s services in their forward line.
That said, Carlo Ancelotti and co. are expected to be extremely cautious when it comes to the Turkish international. The slightest spell of poor man-management here could make or break the youngster’s career.