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Joselu talks Kroos, Nacho, Bayern Munich win, Real Madrid future, UCL final



Photo by Alex Caparros/Getty Images

Before Real Madrid wrap up the season, they take on Borussia Dortmund in the UEFA Champions League final on Saturday.

One of the major driving forces in their qualification to the final was Joselu, who came up clutch with two late goals against Bayern Munich in the semi-finals.

His impressive season has earned many plaudits, with the Spaniard racking up a remarkable 20 goals and assists despite not being a regular starter.

Now, speaking ahead of the grand encounter with Dortmund, Joselu has touched upon several topics with Radio MARCA.

How it felt overcoming Bayern Munich

Joselu acknowledged that the victory was a pivotal moment in Real Madrid’s season and earned him immense acclaim from the Madrid faithful.

“Happy, excited and splendid. That match changed the season and also at the media level. Never have so many people stopped me on the street to thank me.

“I feel like I have made a lot of people cry (with joy). I feel happy to be able to get those feelings out of people,” he stated.

The build-up to the final

Furthermore, the veteran striker admitted that the team is taking the clash with Borussia Dortmund very seriously, even though they were not initially expected to make it this far in the competition.

“The locker room is very aware that it’s going to be a very complicated match. I’m in a group where there are people who have played in six Champions League finals.

“I’m handling it well. As the days get closer, It’s more complicated, but this is part of the game. It’s going to be a screwed-up game. We have it well analyzed and I always say that the finals are 50-50,” Joselu remarked.

The Spaniard added that Real Madrid could use the Europa League final as a lesson, which saw Bayer Leverkusen’s undefeated streak come to an end against Atalanta.

“I think we can learn a lot from the Leverkusen final in the Europa League. The Germans were favourites and lost. If you relax and get complacent, you’re wrong.

“At the beginning of the season, nobody gave a damn about them qualifying from the group stage. They have earned the right to enjoy this final,” he mentioned.

Joselu has played a key role for Real Madrid. (Photo by JOSE JORDAN/AFP via Getty Images)

Additionally, Joselu claimed that no team can be considered a pushover. The 34-year-old exclaimed:

“No game is easy. Furthermore, the other teams always have a point of wanting to beat Real Madrid in their motivation, I have experienced that and sucked when I have worn other shirts.”

On his excellent form

Joselu touched upon how the goals have been coming in quick succession for him and that the floodgates opened after he scored against Cadiz.

“Nacho already told me to pay him for the pass he gave me against Cádiz. I told him that thanks to that assist a drought ended and then I scored two goals against Bayern.

“The following week I fell another against Villarreal and I managed to score four goals in four games,” he said.

Opening up about his future

The Spaniard’s future has been called into question over the past few weeks, with Real Madrid’s options in attack bound to grow considerably next season and Joselu also garnering interest from Saudi Arabia side Al-Ittihad.

“That doesn’t depend on me. We will talk when the season ends, hopefully having won the Champions League,” he said.

On Toni Kroos’ farewell

The German maestro officially played his last game at the Santiago Bernabeu against Real Betis and it was an emotional outing for the player and his family.

“Anyone who has children feels it. It’s something that comes from within me and I lived that moment as if it were me and I was hugging my children. That’s when I get emotional, I’m weak,” Joselu related.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition



Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.


The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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