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Just in – Kylian Mbappe to opt out of Olympics, will join Real Madrid in August

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Photo by ALAIN JOCARD/AFP via Getty Images

Real Madrid are confident that Kylian Mbappe will not participate in the Paris Olympic Games, and as a result, they expect him to join their preseason squad in August, according to a striking report from SPORT.

The club has made it clear that they will not make any exceptions for Mbappe, nor will they treat him as a “special case” who can participate in both the Euro Cup and the Olympic Games, which are generally meant for younger athletes.

It is important to highlight that Real Madrid president, Florentino Perez, is currently in Paris for a FIFA event. This event will give him the opportunity to meet with French President Emmanuel Macron and discuss the potential transfer of Mbappe.

One of Perez’s main interests is to bring the French star to Real Madrid as soon as possible. Ideally, this would be after the European Championship in Germany, which runs from June 14 to July 14, followed by a short vacation. 

Kylian Mbappe will join real Madrid this summer. (Photo by FRANCK FIFE/AFP via Getty Images)

This is why Mbappe would be expected to join the team only in August.

No Mbappe is Paris Olympics

Interestingly, this plan would be disrupted if Mbappe were to compete in the Paris Olympic Games. 

While participating in the Olympics would be highly appealing to the French capital and could even boost Mbappe’s popularity among his fellow countrymen, Real Madrid sources believe that he will skip the Olympics.

For now, Real Madrid’s confidence that Mbappe will not participate in the Olympics means they are planning for him to join the team for the preseason in August.

Meanwhile, as the situation is still developing, Perez’s trip to Paris for FIFA’s 120th Anniversary appears to be yielding results, paving the way for Mbappe’s anticipated move to Real Madrid.

While everything related to the transfer is on track, the official announcement is pending followed by the presentation.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition

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Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.

Cost-cutting

The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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