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Karim Benzema could return to the World Cup if he recovers in time – report

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The French national team has been cruising in the 2022 World Cup, crushing all ‘WC curses’. They have already qualified for the round of 16, registering two wins in two games against Australia and Denmark.

All this while having a bunch of their key players injured and out of contention. This includes the likes of Christopher Nkunku, Presnel Kimpembe, N’Golo Kante, Paul Pogba, and most importantly Karim Benzema.

Benzema picked up an injury one day before the tournament kicked off, and had to return to Madrid for his recovery. Interestingly enough, Didier Deschamps refused to call in a replacement for the veteran striker.

And according to RMC Sport, Benzema could still return to the World Cup, theoretically, if he makes a timely recovery. The Frenchman has been training well, and Spanish sources suggest that he is in line to return to Real Madrid training ahead of schedule.

Since Deschamps did not call up a replacement for Benzema, he is still a part of the French national squad, and has been named on the team sheet for the group stages.

The final decision to recall him, though, rests on Deschamps and the French Football Federation.

In Benzema’s absence, France have lined up in a 4-2-3-1, with Kylian Mbappe on the left-wing, Ousmane Dembele on the right, and Antoine Griezmann pulling the strings as the no. 10.

Olivier Giroud takes his place as the striker, and already has two goals to his name in two games. That has put him level with the legendary Thierry Henry as the all-time top-scorer for France.

Benzema does have a fairly decent track record in the World Cup, though. He scored three goals in the 2014 World Cup across five games, and also set up two for his teammates.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition

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Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.

Cost-cutting

The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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