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Liverpool enter race for €60 million-rated Real Madrid defensive target

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Photo by SAMEER AL-DOUMY/AFP via Getty Images

Leny Yoro is one of the hottest properties on the transfer market right now. Aged just 18 years, the youngster has already established himself as a mainstay for Lille this season.

Having overseen 13 clean sheets and averaging over eight defensive actions per game, the 18-year-old youngster is on the radar of several clubs across the globe and is said to be Real Madrid’s top defensive target for the summer.

Competition growing

The player is firm over his decision to choose Real Madrid should an offer come in, but the presence of other big players in the competition renders the race difficult.

After all, Los Blancos refuse to meet Lille’s €60 million asking price.

According to reports from Gianluca Di Marzio now, Liverpool have entered the race as a serious candidate in recent hours and are pushing to complete Yoro’s signing.

Man in demand. (Photo by SEBASTIEN SALOM-GOMIS/AFP via Getty Images)

Also in the race are Manchester United and PSG, of whom the latter is said to be willing to meet the French club’s asking price.

Real Madrid’s chances are thus dwindling by the hour unless they re-enter with a big offer.

In the player’s hands

Yoro’s current contract with Lille runs until the summer of 2025, handing Real Madrid a massive edge in the race if indeed the youngster prioritises Madrid.

With the youngster set to be a free agent in just over a year, Lille will be forced to listen to Yoro and accept a lower offer from Los Blancos if the youngster stands his ground and threatens to leave for free next summer.

The ball, thus, is in Yoro’s court and the men in white want the youngster to show personality and stand up for a move to Madrid. Pressure from clubs like PSG and Liverpool, however, does not help their cause.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition

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Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.

Cost-cutting

The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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