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Manchester City defender claims he did not receive any offer from Real Madrid

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Photo by RONNY HARTMANN/AFP via Getty Images

Considering Real Madrid’s right-back situation, one would have expected the club to be all over Joao Cancelo’s signing last month. The Manchester City full-back had a claim of being one of the world’s best in his position, and at 28 years of age, had his best years to come.

Despite the offer to sign him arriving right at their doorstep, Los Blancos are understood to have turned it down without considering last month.

Talking to Movistar, Cancelo confirmed that he received no offers from Carlo Ancelotti’s side in January before he left Manchester City for Bayern Munich on a season-long loan deal.

“If Real Madrid offered me a contract? No, the truth is no. If a club like Real Madrid wants you, it’s a pleasure and a sign that I’m doing things right,” he said.

Two reasons attributed to Real Madrid’s decision to skip Cancelo’s signing are economic and sporting concerns. For starters, Real Madrid saw the purchase clause attached to be very high. Moreover, it went against the team’s philosophy of betting on young talents.

Cancelo eventually joined Bayern Munich on a six-month loan with a €70 million purchase clause attached. In four appearances so far for the Germans, he has already registered two assists.

Meanwhile, Ancelotti continues to count on Dani Carvajal and Lucas Vazquez at right-back this season, with Nacho Fernandez also providing cover in the position.

While it was expected that Real Madrid will look to sign a new right-back next summer, such a move does not seem to be on the agenda according to reports. Instead, the Merengues are ready to put their faith in Carvajal, Vazquez and youngsters like Vinicius Tobias, David Jimenez and Alex Jimenez.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition

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Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.

Cost-cutting

The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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