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Mbappe saga: PSG may soon issue public statement as Real Madrid near final agreement

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Photo by SEBASTIEN SALOM-GOMIS/AFP via Getty Images

The long wait from Real Madrid fans might finally be over soon, as Kylian Mbappe looks all set to arrive at Santiago Bernabeu in the coming summer.

Mbappe’s contract at PSG expires at the end of the season and it appears the player has decided to move on and join Real Madrid on a free transfer.

Although it has been widely accepted that Mbappe will join Real Madrid in the coming summer, neither parties have yet to issue any official statement.

Real Madrid discussing final details with Mbappe

To that end, Fabrizio Romano has issued a crucial update on the future of Mbappe, suggesting that Real Madrid are discussing final details with Mbappe.

The contract is likely to be complicated and would require several checks and balances, considering the player’s lucrative package and an equally hefty signing bonus.

Mbappe closing in on a move to Real Madrid (Photo by SEBASTIEN SALOM-GOMIS/AFP via Getty Images)

But Romano claims Real Madrid and Mbappe are in the final stages of negotiations. Everything is heading in the right direction and it is only a matter of time before Mbappe pens a deal with the Spanish giants.

Public announcement soon?

Romano adds that PSG, for their part, are now awaiting Mbappe’s call to inform them that he has signed a contract with Los Blancos.

Once Mbappe confirms he has signed a deal, PSG will issue a public statement that the Frenchman will leave the club at the end of the season.

In fact, the French giants have already kickstarted the process of finding a replacement for Mbappe in the market.

Rafael Leao has emerged as one of the options for Les Parisiens, as they look to fill the void that will be left by the explosive Frenchman in the coming summer.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition

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Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.

Cost-cutting

The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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