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Official: Real Madrid announce sponsorship agreement with HP



Photo courtesy: Real Madrid official website

After teasing a major announcement on Thursday, Real Madrid have officially confirmed that they have entered a new sponsorship agreement with American IT giants HP until 2027.

“Real Madrid and HP have signed a global technology sponsorship agreement at an event held at Real Madrid City,” the official statement from the club read. 

“As part of this partnership, HP will become the first brand in the club’s 121-year history to carry its logo on the sleeve of the Real Madrid shirt, both in the men’s and women’s first football teams and in the reserves.”

Real Madrid president Florentino Perez and Antonio Lucio, HP’s global director of Marketing and Corporate Affairs, signed the agreement at the club’s facilities today, with first-team manager Carlo Ancelotti and captains Nacho Fernandez and Luka Modric also in attendance.

With the agreement signed, HP became the first brand to display its logo on the sleeve of the Real Madrid shirt.

The Real Madrid players will show off their new sleeve sponsors for the first time next Sunday, February 4, when they take on local rivals Atletico Madrid at the Santiago Bernabeu.

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Real Madrid News

Bundesliga title-winner ‘is ready for Real Madrid’, says former German great



Photo by INA FASSBENDER/AFP via Getty Images

Speaking in an interview with Sport BILD (h/t AS), Germany legend Michael Ballack has claimed that Bayer Leverkusen sensation Florian Wirtz is ready to play for Real Madrid.

Wirtz is a player that Real Madrid have been closely monitoring for a while now, with the German sensation being seen as a long-term replacement for Toni Kroos, who announced his retirement yesterday.

A move for Wirtz is being planned for the summer of 2025 and Ballack believes that the Bundesliga title winner with Leverkusen is ready for the big move to the Santiago Bernabeu.

“Wirtz is ready for Real Madrid,” said Ballack.

“In terms of football, Wirtz can definitely play for Real Madrid. You can also see it in Jude Bellingham after his move from BVB: when you play with even better players, you become even better,” he added.

The Toni Kroos replacement? (Photo by INA FASSBENDER/AFP via Getty Images)

Wirtz has a contract with Bayer Leverkusen that runs until the summer of 2027. As things stand, the new German champions have no intentions of selling their prized asset this year.

However, there appears to be an acceptance that the German international will be on the move in 2025.

Other top clubs like Manchester City and Bayern Munich are also understood to be interested, but Real Madrid are likely to beat them in the race should it come down to that next year.

A move for Wirtz, though, could cost in excess of €100 million for Real Madrid should they do indeed decide to proceed with his signing next year.

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