Real Madrid News
Official: Real Madrid secure historic sponsorship deal worth close to €100m per year
While transfer speculation continues to dominate headlines around Real Madrid, the Los Blancos have secured another major victory away from the pitch.
The Spanish giants have officially extended their long-standing partnership with Emirates, ensuring that one of the most recognisable sponsorship agreements in world football will continue for several more years
More importantly, the renewal further strengthens Real Madrid’s position as one of the most powerful commercial brands in global sport.
According to AS, the new agreement represents a significant financial upgrade for Los Blancos and could make them the club earning the highest amount from a shirt sponsorship deal anywhere in football.
What’s the story?
Real Madrid confirmed the renewal through an official statement, announcing that Emirates will remain the club’s main sponsor until at least 2031.
🤝 Cinco temporadas más juntos.
— Real Madrid C.F. (@realmadrid) June 9, 2026
Real Madrid y @Emirates renuevan su acuerdo de patrocinio, continuando una asociación construida sobre la excelencia, la ambición y una visión compartida del futuro.
Porque esto es solo el principio. pic.twitter.com/0g6jMz6YFP
“Real Madrid and Emirates have renewed their partnership, ensuring that the world’s largest international airline will remain our club’s main sponsor until 2031, consolidating a relationship that will span almost two decades.”
The agreement builds on a relationship that first began in 2011 before Emirates became the primary shirt sponsor in 2013.
By the time the new contract expires, the partnership will have lasted almost 20 years, making it one of the most enduring commercial relationships in modern football.
According to the outlet, the latest renewal is expected to increase the previous figure of €70-€80 million to close to €100 million annually from the sponsorship arrangement.
Details of the agreement
It is said that as part of the deal, the Emirates branding will continue to appear across the women’s football team, the basketball section and the club’s youth teams, apart from the men’s first team.
The renewal also creates a new landmark in Spanish football, with Real Madrid describing it as the longest-running shirt sponsorship agreement in La Liga history.
Reflecting on this extension, club president Florentino Perez highlighted the strength of the relationship between both organisations.
“This agreement is a partnership that reflects the very special relationship we have built up over the years.
“We have stood together, and continue to do so, during one of the most successful periods in our history.”
Real Madrid News
Real Madrid dressing room heavyweight raises concern over Vinicius: “We have to make him happy again”
One of the major sagas of the summer transfer window was the contract renewal involving Vinicius Junior.
Real Madrid and Vinicius had been in talks over a new deal for a significant period, and there were stages when it felt like an agreement might not be reached.
However, in the end, the film had a happy ending, with the 26-year-old putting pen to paper on a new deal at the club.
Despite the new deal, there are some concerns over Vinicius that have now reached the dressing room.
As quoted by Diario AS, an unnamed dressing-room heavyweight approached Mourinho after the game and expressed worry about the treatment Vinicius is receiving from a section of the Bernabeu crowd.
“Worried about Vini
The concern came after Vinicius was heavily whistled when he was substituted late in the Inter match, despite producing one of his stronger collective performances of the season.
“Boss, I am worried about Vini,” the senior player told Mourinho.
“After everything he has done for Madrid over the years, the way part of the fans have treated him is not normal. We have to make him happy again.”
This is no longer only about outside criticism or Mourinho publicly defending one of his forwards. The dressing room itself has recognised that Vinicius may need support.
Mourinho still sees Vinicius as untouchable
Despite how the crowd have been treating the 26-year-old, within the club, there is no doubt about what Vinicius brings to the table.
Mourinho sees him as one of the first names on the team sheet and an untouchable player in his plans for the club.
To his credit, the Brazilian has shown far greater defensive commitment and a willingness to sacrifice himself for the sake of his team.
This has undoubtedly led Mourinho to appreciate the effort, and the manager is determined to help Vinicius return to his best level.
Madrid need to protect one of their key players
That approach makes sense.
Vinicius has spent years carrying enormous attacking responsibility at Madrid. A difficult spell should not suddenly erase what he has already shown he can provide.
If Mourinho, the president and the dressing room are all united behind Vinicius, that support could be decisive.
It is high time the Bernabeu crowd also got behind their talisman and gave him the support he deserves.
The Brazilian will also have to become more consistent with his performances, and it remains to be seen how Mourinho addresses this situation.
