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Official: Toni Kroos announces retirement from football after Euro 2024

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Photo by Alexander Hassenstein/Getty Images

In a huge update, Real Madrid legend Toni Kroos has confirmed that he will be leaving Real Madrid at the end of the season.

In fact, the German midfield legend will be calling time on his career once the UEFA Euro 2024 is over in the summer.

The 34-year-old confirmed the same in an emotional letter to the Real Madrid fans today, in which he wrote:

“As I have always said: Real Madrid is and will be my last club”.

“July 17th, 2014 – the day of my presentation at Real Madrid, the day that changed my life. My life as a footballer – but especially as a person. It was the start of a new chapter at the biggest club in the world. After ten years, at the end of the season, this chapter comes to an end.”

“I will never forget that insolent successful time! I would particularly like to thank everyone that welcomed me with an open heart and trusted me. But especially I would like to thank you, dear Madridistas, for your affection and your love from the first day until the last one.

“At the same time this decision means that my career as an active footballer will end this summer after the Euro championship”.

“I am happy and proud, that in my mind I found the right timing for my decision and that I could choose it by my own. My ambition was always to finish my career at the peak of my performance level. From now on there is only one leading thought: a por la 15!!! HALA MADRID Y NADA MAS!”.

Real Madrid also issued an official statement confirming that Kroos will be calling time on his stint at the club.

“Real Madrid CF announces that Toni Kroos has decided to end his career as a professional football player after Euro 2024.

“Real Madrid wants to express its gratitude and affection to Toni Kroos, a player who is already part of the history of Real Madrid and who is one of the great legends of our club and world football.”

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition

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Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.

Cost-cutting

The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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