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PSG accelerate pursuit of €60 million Real Madrid defensive target – report

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Photo by SAMEER AL-DOUMY/AFP via Getty Images

With Real Madrid’s attack set to welcome Kylian Mbappe and Endrick this summer, the offensive depth of the team is anticipated to improve considerably.

But Real Madrid have not ignored their compulsion to fortify other areas of the squad, with the pursuit of a centre-back signing also taking precedence.

To that end, Leny Yoro has been a name liked by the club’s hierarchy, as the youngster hailing from Lille has shown immense potential at the tender age of 18.

However, Yoro’s signing is not expected to come about easily and the entrance of a new competitor in the race may harm the Merengues’ prospects of acquiring his signature.

PSG enter the fray

Indeed, according to Fabrice Hawkins, PSG have intensified their pursuit of Leny Yoro.

The Parisian team is ready to pay Lille’s demanded transfer price of approximately €60 million and is confident in their abilities to secure his signature.

Moreover, the report adds that Real Madrid and Liverpool have also expressed interest in Yoro.

The young French centre-back is viewed as a significant asset for Los Blancos‘ future, as they are constantly searching for new talent.

Real Madrid likely to miss out on Leny Yoro. (Photo by LOIC VENANCE/AFP via Getty Images)

That said, Real Madrid recognizes that overpaying for a teenager, who still lacks polish and has only a year left on his contract, is not the smartest course of action. Thus the club is not ready to break the bank on him.

Yoro must push for Madrid move

The player, for his part, is keen on joining Real Madrid and considers the club his ‘dream destination.

Even so, Madrid wants him to be more than just an admirer and actually push for the move with the help of his agent, Jorge Mendes.

After all, Lille would have little choice but to comply if Yoro stays put and rejects other offers, or else they risk losing him for nothing in 2025.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition

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Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.

Cost-cutting

The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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