Real Madrid News
Real Madrid are looking to generate €300 million a year from their shirts alone – report
Fiscal prudence has been the main mantra for Real Madrid under Florentino Perez in recent years.
The club have spent money wisely while managing to strike sponsorship deals in order to generate more revenue. Recent reports suggest the club are already in advanced talks to pen a new deal with Fly Emirates.
But that is merely the surface of what Real Madrid are trying to achieve, as far as revenue generation from their shirt sponsors are concerned.
Real Madrid’s big financial target
According to Diario AS, Real Madrid’s ultimate goal is to generate €300 million annually from shirt sponsorships alone.
This financial objective rests on the club’s “travel companions”: Emirates, Adidas, and HP. These three brands form the backbone of Madrid’s economic status.
Currently, the Real Madrid shirt is valued at €260 million, comfortably outpacing rivals like Manchester United (€200m), Barcelona (€183m), and Manchester City (€171m).
The roadmap to the €300 million milestone is already in motion. The renewal with Emirates is virtually complete, extending a partnership that began in 2013 through to 2031.
This deal remains the most significant commercial union in La Liga history. Simultaneously, negotiations have opened with Adidas, the club’s partner since 1998.
While rumours suggest the current deal is worth roughly €120 million annually, both parties are already discussing a new framework to extend their bond beyond the next two seasons.
The final piece of the puzzle involves HP. While the technology firm still has one campaign left on its current deal, conversations regarding an extension are already underway.
By securing improved terms across these three major sponsors, the club believes the €300 million starting point is a realistic goal for their upcoming economic balances.
Real Madrid youngster Endrick continues to attract interest from several clubs ahead of another potential loan move in the upcoming January transfer window.
The latest side considering a move for the Brazilian forward is Aston Villa.
Indeed, according to reports relayed by Bernabeu Digital, the Premier League club are interested in signing the Real Madrid striker on loan in January.
No minutes for Endrick
Endrick has had very limited opportunities under Jose Mourinho this season. Across Real Madrid’s nine matches in La Liga and the UEFA Champions League, the Brazilian has played just four minutes, coming on in the 86th minute against Elche.
Such limited playing time has left the young forward struggling to gain the minutes and experience needed to develop his talent at Real Madrid.
As such, another loan move, like last January when he left for Olympique Lyon, could offer him a chance to play more regularly and continue his progression.
Aston Villa, managed by Unai Emery, have now emerged as an interested party to acquire the Brazilian international’s services on loan for the second half of the season.
AC Milan also interested in Endrick
Howver, Aston Villa are not the only club monitoring Endrick’s situation. AC Milan have also renewed their interest in the Brazilian forward.
The Rossoneri already held an interest in the 20-year-old forward during the summer transfer window and are knocking on the doors once again now.
In fact, some reports in Italy even go on to suggest that the youngster is ready to pounce on the opportunity to sign for the Serie A giants.
For now, however, there have been no concrete developments or formal approaches from any interested club.
Real Madrid are understood to be open to allowing Endrick to leave on loan, but they are not considering a permanent sale as they still have a lot of faith in the promising attacker whom they signed from Palmeiras.
With Aston Villa and AC Milan both interested, the coming months could prove important in determining where the young Brazilian will continue his development.
