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Real Madrid, Barcelona, and Man City set sights on 15-year-old Portuguese prodigy

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Photo by Ricardo Nascimento/Getty Images for DFB

Real Madrid are always on the lookout for the best and most exciting young talents across the globe to add to their squad.

Heading into the summer transfer window, the Spanish capital club are monitoring several such talented prospects like Franco Mastantuono, Tomas Parmo, and Leny Yoro, among others.

Now, a fresh report from Foot Mercato has claimed that the Merengues have identified yet another teenage gem as a prospective target.

Real Madrid interested in Cardoso Varela

Indeed, as per the report, Real Madrid are interested in signing FC Porto’s teenage winger Cardoso Varela, who is making a lot of waves despite being just 15 years old.

Varela, 15, is a left winger who already plays for FC Porto’s Under-19 side despite his age. The attacker has already made three appearances for the Portuguese giants in the UEFA Youth League this season, becoming the youngest player to represent the club in the competition.

Varela is also a regular for the Portuguese Under-17 national team, having bagged two goals in 14 matches.

An exciting talent, the teenager’s contract with Porto expires at the end of the ongoing season, sparking a flurry of interest, with Real Madrid among the suitors.

No shortage of suitors

While Real Madrid are keen on Varela, they are set to face stiff competition as a host of other top clubs from Europe are also following him.

Indeed, Real Madrid’s arch-rivals Barcelona and their upcoming UCL opponents, Manchester City, are both interested in the teenage whizkid.

Meanwhile, PSG, Inter Milan, Atletico Madrid, Juventus, Borussia Dortmund, and Bayern Munich are all understood to be keen.

In fact, the report even states that apart from PSG, the rest of the interested clubs have already tabled offers for Varela and the youngster is now spoilt for choices as he considers the next step in his career.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition

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Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.

Cost-cutting

The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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