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Real Madrid believe more than half the squad members not at their best level – report

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Photo by Yasser Bakhsh/Getty Images

Real Madrid’s start to the new year has been quite underwhelming, to say the very least. While it did start with a 1-0 win over Cacereno, the team has ended up on the losing side in two of their last three outings and this involves the recent 1-3 defeat against Barcelona in the Spanish Super Cup final.

Interestingly enough, Spanish publication MARCA points out that the club believe that as many as 13 players are responsible for the dip in form. There is a feeling that more than half the squad members are not at their best level, which has resulted in the mid-season decline.

It is either down to the fact that they played in the 2022 FIFA World Cup or they are injured and lastly, are not in Carlo Ancelotti’s plan altogether.

The likes of Dani Carvajal, Antonio Rudiger, Federico Valverde, Luka Modric and Eduardo Camavinga have suffered the most from the world event. A certain Ferland Mendy is yet to get to his usual best while David Alaba, Lucas Vazquez and Aurelien Tchouameni are out injured.

On the other hand, Eden Hazard, Alvaro Odriozola, Jesus Vallejo, and Mariano Diaz are simply unnoticeable.

Among those who went to Qatar, Carvajal was demoted to the bench by his national team manager and upon returning to Madrid, suffered from physical issues. Rudiger, meanwhile, hasn’t been his usual self since arriving from Chelsea. 

In fact, the only reason he is getting regular minutes is that Alaba is unavailable for selection because in reality, he has not given Madrid enough sense of security that was expected.

As far as Modric and Camavinga are concerned, while the former looks extremely tired, the latter did not get enough minutes under Didier Deschamps and whenever he was picked, the manager placed him on the left side.

Looking at the issues at hand, it is rather easy to point out those who have been closest to being their best version. This includes Thibaut Courtois, Karim Benzema, Toni Kroos, Rodrygo and Eder Militao.

But even among the aforementioned, club captain Benzema has struggled for fitness and without a strong defensive partner, Militao is virtually helpless. So for now, the only thing that the team can do is wait for the players to get back to their previous best.

1 Comment

1 Comment

  1. Pat Grey

    January 17, 2023 at 3:19 pm

    There is no time to wait for some of the players to get back to their previous forms. That wait might take forever. Recruit new players as soon as the January window, if Real Madrid is going to survive in whatever form for the rest of this season. Meanwhile, the Madrid hierarchy should start looking for a more vibrant and inspiring coach, as the old man is now lacking dynamism and creativity.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition

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Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.

Cost-cutting

The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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