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Real Madrid expect to earn over €500 million from Kylian Mbappe signing

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Photo by SARAH MEYSSONNIER/POOL/AFP via Getty Images

On Monday evening, Real Madrid finally confirmed the signing of French superstar Kylian Mbappe officially, bringing an end to a transfer saga that has been going on for years.

The 25-year-old French superstar will be joining Los Blancos as a free agent this summer, having agreed a five-year contract with the club.

While there may be no transfer fee involved in his signing, Real Madrid will be paying the forward a mammoth €100 million signing bonus. On top of that, the 2018 FIFA World Cup winner would earn around €30 million per year in salary, before taxes.

Real Madrid expect huge windfall

So, while Mbappe’s signing will be a strain on the pockets of Real Madrid, a report from AS claims that the club expects the Frenchman’s arrival will ‘pay for itself’.

Indeed, one of the missions from the Bernabéu offices will be to activate all the formulas to make the arrival of a global icon of this calibre profitable.

Sources say that Real Madrid can ensure ‘a very high return on investment, close to €500 million’, if they activate formulas related to sponsorship, merchandising, and social networks.

Mbappe is now a Real Madrid player. (Photo by FRANCK FIFE/AFP via Getty Images)

Mbappe, who is associated with brands such as Nike, Oakley and Hublot, earns around 20 million per season from sponsorship. Each Instagram post of his can generate €85,000 for him.

It will be a question of what percentage of those rights he is willing to cede to Real Madrid, a club that has always based its return on major signings partly on the commercialisation of those signings.

It is possible that the sponsorship deals signed prior to his arrival will be respected and a portion of those agreed after his arrival will be secured.

What is clear is that, whatever the percentage, the Real Madrid brand is revalued with the arrival of a global star such as Mbappe.

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Real Madrid News

Real Madrid face Premier League, Saudi Arabia competition for free transfer target

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Photo by FRANCK FIFE/AFP via Getty Images

Real Madrid are set to welcome two new stars this summer, Kylian Mbappe and Endrick, but the Merengues are keen on further bolstering their squad.

Owing to the embarrassment of riches Real Madrid possess in midfield, replacing Toni Kroos with a new signing in midfield is not seen as an immediate priority.

Nonetheless, interesting opportunities will invariably be evaluated closely and it appears the name of Adrien Rabiot has entered the club’s crosshairs.

Real Madrid not the only ones interested

But, according to Gazzetta dello Sport, Real Madrid face stiff competition from Premier League clubs and Saudi Arabian teams in their pursuit of midfielder Adrien Rabiot.

The French midfielder is set to become a free agent if he chooses not to renew his contract with Juventus, a decision that seems increasingly likely.

Rabiot set to become a free agent this summer. (Photo by FRANCK FIFE/AFP via Getty Images)

Known for his technical prowess and versatility, Rabiot excels at playing multiple roles in midfield and notably thriving as a goal threat with late runs inside the opposition box that tend to catch opponents off guard.

While Real Madrid have no shortage of quality in midfield, Dani Ceballos’ exit could pave the way for the 29-year-old to secure a signing for Los Blancos.

However, Real Madrid would have to outmanoeuvre both the financial prowess of Saudi Arabian teams and the competitive allure of Premier League clubs to secure Rabiot’s signature.

On top of that, Juventus are also not giving up on their efforts to try and renew the contract of the French international.

In any case, Rabiot is unlikely to be a priority target for the club but they will be sure to keep a close eye on how his situation develops.

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