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Real Madrid eye €70m-rated Barcelona target as an option after Kroos’ retirement



Photo by Matthias Hangst/Getty Images

Toni Kroos’ decision to retire from professional football after the end of the upcoming European Championship has left the Real Madrid camp in a state of disarray.

Although the club maintain that they are not in immediate need of signing a direct replacement for Kroos, partly due to the presence of Jude Bellingham, they are keeping close tabs on the market.

Real Madrid eye move for Joshua Kimmich

In fact, a recent report from Diario AS suggests that Real Madrid have even identified Joshua Kimmich as a potential summer target.

It appears the Bayern Munich star has been identified as a potential replacement for Kroos. His ability to circulate possession and experience at the highest level of football make him an appealing target for Los Blancos.

Keeping that in mind, Real Madrid are keeping close tabs on the situation revolving around Kimmich, who is facing an uncertain summer ahead.

Kimmich is an option for Real Madrid (Photo by Matthias Hangst/Getty Images)

The German’s contract at Bayern expires in 2025. The report adds that Kimmich is open to a new challenge elsewhere and the player, for his part, likes the idea of playing for Real Madrid.

Barcelona also involved in the chase

Real Madrid are not the only club interested in the services of Joshua Kimmich. The German international has also been linked with a move to FC Barcelona.

The Catalans have been tracking Kimmich for a long time and view him as a potential reinforcement option in the defensive midfield position.

However, the Blaugrana are likely to face economic challenges in their bid to sign Kimmich this summer, especially with Bayern likely to demand a fortune.

One would expect Real Madrid to face similar challenges as well, but Los Blancos do have the economic resources to navigate these hurdles.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition



Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.


The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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