Real Madrid News
Real Madrid generating €300 million from shirt sponsorships alone – report
It is common knowledge that Real Madrid are perhaps the biggest and most marketable club in world football.
That is backed by not only prestige but also numbers, as evident by the sheer amount of revenue Real Madrid generate through their sponsorships.
Real Madrid’s astonishing income from shirt sponsorships
A recent report from AS has highlighted that Real Madrid make a staggering total of €300 million per annum just from their three main shirt sponsors.
This makes the Real Madrid jersey by far the most expensive in the world, with no other club even hitting the €250 million per annum mark.
The three deals driving that figure are Fly Emirates, Adidas and HP, all of which have been recently renewed or extended.
Fly Emirates renewed this week until 2031, becoming the longest-running shirt sponsorship in La Liga history. Real Madrid will now receive €100 million per season from the airline, up from the previous €70 million arrangement.
The deals in detail
Adidas extended their partnership until 2034, bringing in approximately €120 million per season.
The relationship between the two parties stretches back to 1980, with Real Madrid having worn no other kit brand since 1998. This is a partnership of over 35 years that shows no signs of slowing down.
HP complete the trio as sleeve sponsor, generating around €80 million annually. The arrangement carries its own historic significance, with HP becoming the first brand ever to appear on the sleeve of a Real Madrid jersey in the club’s 124-year history.
Manchester City’s shirt is considered the second most valuable in world football at approximately €220 million, followed by Barcelona at around €200 million.
With the culmination of the summer transfer window a couple of weeks ago, La Liga has officially announced the salary cap for the teams in the first and second divisions of Spanish football for the 2026/27 season.
And, once again, Real Madrid have the highest salary cap, at €832 million, increasing from €761 million which was set in the summer of last year, setting a new record.
The salary limit is the maximum amount that the club can spend during the season after the operations carried out in the summer.
It includes the expenditure on players, the manager, and the coaching staff, along with the expenses on the reserve team, the youth academy, and the other sporting areas.
Real Madrid splurged the cash on six new signings this summer, bringing in Yan Diomande, Bernardo Silva, Ibrahima Konate, Denzel Dumfries, Carlos Espi, and Marc Cucurella.
Meanwhile, Los Blancos bid goodbye to players like Dani Carvajal and Dani Ceballos, while a number of talented youngsters like Jacobo Ortega, Cesar Palacios, Gonzalo Garcia, among others, also moved on.
After Real Madrid, the next highest figures belong to Barcelona (€582.769 million, Atletico Madrid (€361.287 million), Villarreal (€170.564 million) and Athletic Club (€139.203 million).
