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Real Madrid have the most valuable kit and shirt sponsor contracts worth €200 million+



Photo by ALAIN JOCARD/AFP via Getty Images

In the world of football, Real Madrid are often synonymous with class and legacy, which is why it is no surprise that the Spanish giants have the most valuable sponsorships with their partners.

As recently revealed by Lukasz Baczek, Real Madrid earn significantly more than Barcelona when it comes to revenue from partnerships and deals.

€200 million from Adidas and Emirates

Real Madrid’s enduring appeal on and off the pitch has attracted a slew of lucrative partnerships over the years.

Their longstanding collaboration with Emirates, valued at €70 million per year, continues to showcase the club’s global reach.

Similarly, their partnership with Adidas, valued at €120 million per year is another reason why the club have maintained strong balance sheets.

Real Madrid earn a fortune from Adidas (Photo by CHRISTOF STACHE/AFP via Getty Images)

The addition of HP to Real Madrid’s sponsorship portfolio further cements their standing as a desirable partner for global brands.

Contrary to initial reports suggesting a staggering €70 million per annum for sleeve sponsorship, it appears Real Madrid only earn €15 million per year for their deal with HP.

It does, nonetheless, represent a significant investment in the club’s brand.

How does it compare to Barcelona?

Real Madrid are way ahead of Barcelona when it comes to revenue from partnerships and brand. Their €120 million deal with Adidas is significantly bigger than Barcelona’s current €105 million per year package with Nike.

However, Barcelona are in talks with Nike over a new deal that could see the Catalans earn significantly more than the current value.

Moving on to shirt sponsorship, Barça only earn a modest €57 million from Spotify compared to the €70 million per season given by Emirates.

Barça also earn only €8 million from their sleeve sponsor Ambilight TV, though the value will increase to €10 million in the second year.

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Real Madrid News

Real Madrid superstar reveals how advice from Brazil legend helped him improve



Photo by Alex Pantling/Getty Images

Even with all the excitement around Kylian Mbappe, it is Vinicius Junior, who continues to be Real Madrid’s biggest star.

In the past few years, the Brazilian has witnessed substantial growth, notably establishing himself as one of the best players in world football.

Vinicius’ rapid rise to prominence has been backed by numbers as well, with the forward racking up 82 goals and 75 assists in 262 competitive matches for Real Madrid.

Vinicius on receiving advice from Ronaldo

In a recent media interaction, Vinicius Junior, when talking about his success at Real Madrid, revealed that the forward constantly receives advice from his compatriot and former Real Madrid legend Ronaldo.

Vinicius particularly pointed out Ronaldo’s advice in 1v1 situations and how it has helped him improve in such scenarios.

“Ronaldo always calls me and gives me advice, he teaches me so many things. Since he told me that his favourite thing is a 1v1 vs a GK, I thought about it a lot and started working on it really hard,” Vinicius said (h/t Madrid Zone).

Ronaldo regularly speaks with Vinicius. (Photo by ADRIAN DENNIS/AFP via Getty Images)

“Now, every time I’m in a 1v1 with a GK, I’m the calmest guy in the world. Ever since that conversation with Ronaldo, I stopped being afraid of making mistakes in a 1v1,” the forward added.

Vinicius has indeed witnessed an improvement in his 1v1 play in recent years, which has been reflected in his higher goalscoring numbers.

This season, the forward has netted 23 goals in all competitions while racking up 11 assists. His goalscoring prowess, coupled with his ability in 1v1 situations could prove to be critical as Real Madrid take on Borussia Dortmund in the UEFA Champions League final next month.

The Brazilian international, though, will be up against a challenging defensive duo of Mats Hummels and Nico Schlotterbeck, who have been able to keep the opposition attacks quiet this season.

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