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Real Madrid identify two key positions to strengthen in summer – report

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Photo by Lars Baron/Getty Images

According to Spanish radio channel COPE (ht/Madrid Xtra), Real Madrid’s plan for the summer is to sign Borussia Dortmund midfielder Jude Bellingham and a full-back.

The channel further claims that the Madrid management has allocated a budget of over €300 million for the summer transfer window, but the idea is such that the money will not be spent on those that the scouting and coaching staff is not convinced by.

For now, Bellingham remains Madrid’s utmost priority, but so are the likes of Liverpool and Manchester City. That basically means whoever bids the most will get their man in the summer.

As far as Dortmund are concerned, we have reported before that the team from Germany does not really want to lose their prized asset.

In fact, they are willing to make him the highest-paid player in the squad, but before promising anything, they want to know from the player whether or not he wishes to continue.

All this means that despite the evident interest across Europe, not even his current team can make a concrete decision. Interestingly enough, however, the midfielder is yet to make up his mind about his future.

As of today, following the recent 1-3 loss against Barcelona in the Spanish Super Cup final, Madrid were expected to make instant signings to boost their current roster. On the contrary, the management does not want to rope in any short-term fix.

Rather, they are looking at the holistic picture and will only reinforce those areas that need strengthening. This is why Bellingham becomes a top target, as the futures of Luka Modric and Toni Kroos are pretty much uncertain.

As far as signing a full-back is concerned, the early guess would be left-back, to say the very least. This is mainly because Ferland Mendy does not really have a straightforward competition, and on top of that, even his future is pretty much debatable at the moment.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition

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Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.

Cost-cutting

The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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