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Real Madrid in ‘pole position’ to sign 19-year-old Liverpool target – report

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Photo by David Ramos/Getty Images

Real Madrid’s midfield has some of the finest young talents in world football.

In his short time at the club, Aurelien Tchouameni has shown to have what it takes to be a regular starter for the men in white. Eduardo Camavinga has been a force to reckon with off the bench. Meanwhile, Federico Valverde continues to go from strength to strength through his fearless performances.

However, that does not mean that the department is complete. With Luka Modric and Toni Kroos nearing the end of their stellar careers, Los Blancos want to make one more big-name signing to beef up their department and set them apart.

According to reports from MARCA, Real Madrid are in pole position to sign Jude Bellingham from Borussia Dortmund next summer. The young midfielder, who is also a target for Liverpool, is seen as the chosen one to be the team’s next big signing.

Los Blancos feel that they need more playmaking in the middle of the park and know that it is impossible to find a direct replacement for either Toni Kroos or Luka Modric. Hence, their plan is to go after the best available talent and Bellingham fits that bill.

The European champions have told the English international that it is now or never to tempt him to join the club.

So far, Real Madrid have been receiving positive feedback from the player’s camp and talks are expected to progress in the coming days. This claim contradicts earlier reports which stated that Bellingham would favour a move to Liverpool over Real Madrid.

Apart from Real Madrid and Liverpool, the likes of Chelsea, Manchester City and Manchester United are also keen on the England international. But, as per the aforementioned report, it is the Merengues, who are in ‘pole position’ to sign Bellingham up.

In eight Bundesliga appearances this season, the 19-year-old has provided one assist and created three big chances. Despite being an attacking midfielder, he averages over 15 defensive actions per game. 

In Dortmund’s UEFA Champions League game against Sevilla earlier this week, he became the youngest player to score as captain in the history of the competition. With that goal, he took his season’s tally to three goals and an assist in just three games in Europe.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition

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Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.

Cost-cutting

The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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