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Real Madrid keeping close tabs on €15 million-rated Arsenal, Newcastle United target



Photo by Juan Manuel Serrano Arce/Getty Images

A recent report from The Athletic has offered an update on the future of Ivan Fresneda. The Real Valladolid youngster has emerged as a sought-after prospect in the market this January, with a host of top clubs across Europe tracking his progress.

Real Madrid are among the clubs keeping close tabs on Fresneda. The reigning European champions recognise the young player’s potential and could make a move in the near future.

A native of Madrid, Fresneda was formerly a part of the Real Madrid youth academy, before he eventually joined the Valladolid youth setup in 2020. Since then, the youngster has gone on to become one of the most talented right-backs in Spain, notably enjoying his professional breakthrough this season.

The right-back has featured in nine league matches for Real Valladolid this season, impressing the onlookers with his athleticism and work ethic out wide.

The report from The Athletic state that Real Madrid are among the clubs monitoring the progress of Fresneda. But they are set to face stiff competition from clubs such as Arsenal, Newcastle United, and even Borussia Dortmund.

Dortmund scouts are expected to be in attendance when Real Valladolid take on Atletico Madrid this weekend. Other clubs interested in the services of the 18-year-old include Juventus as well.

Real Madrid are yet to make any concrete attempts to sign Fresneda. But the player could be available in this ongoing January transfer window if any interested party is willing to fork out a figure of around €15 million.

While the player is very much in demand, it remains to be seen whether Real Madrid or any other club are willing to splash the cash to sign the youngster in January, rather than waiting out until the end of the season.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition



Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.


The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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