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Real Madrid legend Sergio Ramos looking forward to Bernabeu return:



Photo by CRISTINA QUICLER/AFP via Getty Images

Sergio Ramos will always be one of Real Madrid’s most legendary captains. The Spanish legend was part of the club’s golden period and led their defensive line with his all for over a decade.

After a painful departure from the club in 2021, he signed for Paris Saint-Germain as a free agent and rendered his services at the French capital for two years. Injuries were not kind to him, but he overcame them towards the end of his tenure.

He subsequently left the Ligue 1 as a champion and has been looking for his next destination ever since. Instead of boarding the lucrative flight to Saudi Arabia, however, he opted to return to where it all started for him – Sevilla.

On the eve of his presentation in front of Ramon Sanchez Pijzuan, Ramos spoke to the media about a plethora of topics. Interestingly, he was asked about his return to Santiago Bernabeu later this year and what he expected when he stepped back on the soil in Madrid as a visitor.

“You know that my heart is divided between Madrid and Sevilla. I hope they receive me with the same love that I have for them.”

The former Real Madrid captain also gave his two cents on the disgraced suspended president of the RFEF, Luis Rubiales, and the controversy around his shameless act and potential resignation.

“Rubiales had an unacceptable attitude. He was wrong. I hope football has the representatives it deserves. Instead of talking about all this stuff we should talk about the championship we got.”

Ramos will return to Santiago Bernabeu only in the final week of February when Sevilla make the trip to face Carlo Ancelotti’s side.

Nevertheless, he will be able to meet the Real Madrid squad as early as next month when Sevilla play host to the record European champions at Ramon Sanchez Pijzuan.

Source: X/Sevilla

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition



Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.


The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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