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Real Madrid like Manchester City ‘untouchable’ as potential Kroos replacement

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Photo by Angel Martinez/Getty Images

Real Madrid icon Toni Kroos dropped a huge bombshell on Tuesday when he announced that he will be retiring this summer.

The German midfield legend has only two more games left in Real Madrid colours while he will play for Die Mannschaft in the Euros before hanging up his boots for good.

Kroos’ imminent retirement comes as a huge blow for Los Blancos and is bound to leave a gaping hole in their midfield department.

And while it has been suggested that the new La Liga champions are not actively pursuing a replacement right away, they are taking a glance at the market for possible options.

Real Madrid like Rodri

As such, AS reports that Manchester City midfield heavyweight Rodri is one of the two players that Real Madrid like as a possible replacement for Kroos.

The 27-year-old Spanish national team captain is a player that Real Madrid admire and see as a top addition to their midfield department if an opportunity presents itself.

Real Madrid admire Rodri. (Photo by Angel Martinez/Getty Images)

Widely regarded as one of the best midfielders in the game currently, Rodri is considered an absolute ‘untouchable’ at Man City and convincing them to part ways with him will be extremely hard.

After all, Rodri is seen as one of the key cogs in the Cityzens’ project along with Phil Foden and Erling Haaland, and has a contract that runs until 2027.

As such, if Los Blancos do intend to go after him they would have to negotiate a fee with Manchester City and the player would also likely have to accept a lower wage than what he currently earns.

At this point, there is nothing concrete beyond Real Madrid’s admiration. Even if the Merengues do look to sign a new midfielder, it will likely be in 2025, at which point Rodri would have two years left on his contract.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition

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Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.

Cost-cutting

The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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