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Real Madrid mainstay had doubts about future until Spanish Super Cup semi-final vs Barcelona



Photo by David Ramos/Getty Images

Federico Valverde is having the season of his life at Real Madrid. Anything the midfielder touches apparently turns to gold as he enjoys a period of no mistake.

However, the garden was not always full of roses for the Uruguayan international. In fact, he was not even considered a guaranteed starter one year ago.

According to reports from MARCA, Fede Valverde had doubts about his future at Real Madrid even midway through last season. He was already in the hunt for new pastures and saw a move away as the best chance to get minutes under his belt.

The turning point of his career came when he scored a 98th-minute winner in a thrilling five-goal El Clasico to give Real Madrid a win in the semi-final of the Spanish Super Cup against Barcelona. To this day, it is exactly one year since that memorable match and Valverde’s rebirth.

From that point on, Valverde has not looked back as he played a key role in Los Blancos’ La Liga and UEFA Champions League triumphs last season.

Furthermore, the 24-year-old has scored six goals and provided two assists in just 14 La Liga starts this season. With an average of two shots and two key passes per ninety minutes, he is arguably one of the league’s best midfielders this term.

Valverde is expected to start in midfield alongside Luka Modric and Toni Kroos when Los Blancos take on Valencia later today in Riyadh for their first game of the Spanish Super Cup. 

Needless to say, his ability to pull out goals from the most improbable situations will be even more key on the night given the direct knockout format.

Back in action in the same competition that saw his confidence restored, Valverde will look to put up a special display while also covering for the missing Aurelien Tchouameni. 

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition



Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.


The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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