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Real Madrid managerial target not keen on immediate Premier League move – report

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Photo by INA FASSBENDER/AFP via Getty Images

Julian Nagelsmann’s sacking by Bayern Munich came as a shock to the entire footballing fraternity. The manager had seemingly not done much wrong in the season with his side well-placed in the quarterfinal of the UEFA Champions League. Further, they were just a point off the summit of the Bundesliga standings.

Yet, the German was shown the door with no respite. It later came to light that one of the motives behind such a move was to avoid losing prime target Thomas Tuchel to Real Madrid in June.

Ironically, Nagelsmann is a coach Los Blancos have followed for a long time. Bayern’s decision to release him has reopened the possibility of the former Bayern manager joining the Spanish champions.

According to reports from BILD, the 35-year-old tactician does not want to take over a new job in England immediately despite the serious interest.

Tottenham Hotspur are the main candidates looking at him as they hunt for a successor to Antonio Conte.

Nagelsmann’s decision to wait until the summer could be a signal of his desire to manage Real Madrid as the next phase of his career. After all, the train leading to Real Madrid does not come by often.

The young manager oversaw 84 games on the sidelines for Bayern Munich during his 21-month stay at the club. In that duration, Bayern Munich won 60 games and lost on ten occasions with an average of 2.3 points per game.

Nevertheless, the German is not the only option on Real Madrid’s radar. Mauricio Pochettino and Raul Gonzalez are amongst the other names linked with the Merengues for the summer.

In recent days, Zinedine Zidane’s name has been growing in prominence. Moreover, one must not forget that Ancelotti’s continuity is far from ruled out.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition

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Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.

Cost-cutting

The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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