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Real Madrid midfielder’s agent dismisses Arsenal, Chelsea rumours: “There’s no truth”

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Photo by OSCAR DEL POZO CANAS/AFP via Getty Images

Speaking exclusively to Fabrizio Romano, Joshua Barnett, the agent of Real Madrid midfielder Eduardo Camavinga has dismissed the youngster’s links to Arsenal and Chelsea.

Camavinga has been at Real Madrid for more than 18 months now and even though he has had a few ups and down so far, the young midfielder is regarded as an important piece of the puzzle for the present and the future.

Carlo Ancelotti’s usage of the 20-year-old has led to some discontent, as the manager has taken off Camavinga at half-time on as many as seven occasions already.

Hoping to capitalise on the situation, Arsenal are said to have enquired about a loan deal for the Frenchman, while Chelsea, too, are understood to be monitoring the situation.

But, Barnett has dismissed the speculations of a loan exit, saying: “There’s no truth. Of course, every club in the world would want him, but he’s very happy in Real Madrid and Real Madrid are very happy with Camavinga.”

This update comes after Romano himself had earlier reported that Real Madrid have no intention whatsoever to let Camavinga leave the club this month.

As mentioned earlier, the Merengues see the 20-year-old former Rennes wonderkid as an important player for the immediate present as well as the future of the team.

Furthermore, Ancelotti & co. are uninterested in changing their squad until the end of the ongoing campaign.

So, as far as Arsenal and Chelsea are concerned, there is little to no scope for them to sign Camavinga on loan in the ongoing January transfer window.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition

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Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.

Cost-cutting

The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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