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Real Madrid president in Paris, will meet France president – report

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Photo by JAVIER SORIANO/AFP via Getty Images

According to AS, Real Madrid president Florentino Perez landed in Paris earlier today, with a lunch meeting with France president Emmanuel Macron expected to take place.

Perez landed this morning at 9.30 am at Le Bourget airport, on the outskirts of Paris, accompanied by Emilio Butragueno, Real Madrid’s director of institutional relations.

Mbappe-related meeting?

The meeting between the Real Madrid chief and the President of France could be related to the matter of Kylian Mbappe and his potential involvement in the Paris Olympic Games.

Macron had stated in recent weeks that he would try to convince Mbappe’s new club to let him take part in the Olympic Games, with Real Madrid understood to be unwilling to let the Frenchman participate in the event.

Real Madrid have already sent a letter to the French Football Federation stating that they would not release their French players for the Olympic Games if they had played in the European Championship beforehand.

Macron wants Mbappe at the Paris Olympics (Photo by PAUL ELLIS/AFP via Getty Images)

Therefore, Macron, who wants to bring the best possible team for the Olympics, could meet in the next few hours with Perez to settle the matter.

Mbappe to arrive soon

Mbappe bid farewell to PSG earlier this month and will soon be a Real Madrid player if everything goes according to plans.

The player and the Merengues wish to announce his transfer before he departs for the UEFA Euro 2024 in early June.

But there may be complications with that as the French superstar’s contract with PSG runs until June 30, while he will also have to join the national team camp soon after the season is over.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition

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Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.

Cost-cutting

The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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