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Real Madrid president to meet PSG delegates to discuss Kylian Mbappe presentation

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Photo by Stu Forster/Getty Images

According to a report from MARCA, Real Madrid president Florentino Perez is set to meet with the leaders of Paris Saint-Germain today in Paris and one of the key topics likely to be discussed is the presentation of Kylian Mbappe as a Real Madrid player.

Perez travelled to Paris this Tuesday as a guest at a meeting where the French President, Emmanuel Macron, will also be present. 

Macron has a personal interest in this matter, which aligns with Perez’s interests: ensuring Mbappe’s presence at the Paris Olympic Games.

It is to be noted that Macron has been pushing for Mbappe to be a prominent figure for the French national team at this summer’s Olympic Games. 

He recently expressed his hope that Real Madrid will allow Mbappe to participate in the Olympics.

There are other topics to be discussed 

Interestingly, another important issue for Perez in Paris is the official presentation of Mbappe as a Real Madrid player. 

Kylian Mbappe will be a Real Madrid player this summer. (Photo by Richard Heathcote/Getty Images)

During his meeting with PSG leaders, one of the possible topics of discussion will be obtaining PSG’s permission for Real Madrid to introduce Mbappe as their new player before the start of the Euro Cup in Germany.

It is said that the French players selected for the Euro Cup are scheduled to report to Clairefontaine on May 29, except for those from Real Madrid, who will join on June 3 as they are in the UEFA Champions League final. 

Therefore, the timing of Mbappe’s presentation depends on two key authorisations: one from the French Football Federation and the other from PSG, who are technically Mbappe’s employer until June 30.

For what it is worth, Mbappe wants to finalise his transfer to Real Madrid before Euro 2024 begins. The club also shares this desire. 

However, the French national team could create complications for everyone involved. This is why Perez’s visit to France is very important, as it will help clear up the situation.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition

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Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.

Cost-cutting

The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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