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Real Madrid refuse to sign another striker in January following Benzema’s international retirement



Photo by FRANCK FIFE/AFP via Getty Images

The timing and spontaneousness of Karim Benzema’s international retirement raised eyebrows throughout Spain. After all, it included the remote possibility of a similar decision at the club level in what would be a big blow to Real Madrid.

According to reports from Rodra, Benzema’s decision to retire from the French National Team will have no impact on his commitment to Real Madrid.

On the contrary, his newfound freedom pushes him to play better and prove his mettle for Los Blancos in the second half of the season.

The report also states that following Benzema’s return to the team and a complete rehabilitation, Real Madrid have informed Carlo Ancelotti that no new centre-forward will be signed during the January transfer window.

The Real Madrid ace was one of the only players in the World to get the better of both Kylian Mbappe and Lionel Messi at the club level last season.

The World Cup final highlighted the clash between the two PSG stars as the centre of attraction, but the man who single-handedly defeated both stars sat at home watching the game reluctantly.

It is clear that the striker feels hard done by the decisions of Didier Deschamps and undoubtedly feels cheated upon. After all, his injury was never as serious as mentioned by the medical staff and the manager’s decision to send him home was premature.

Nevertheless, Benzema is now completely recovered from his muscular issues and will be ready for Los Blancos’ game against Real Valladolid next week. After an injury-ridden start to his new season, it will be his top priority to return to his usual fitness and form.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition



Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.


The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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