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Real Madrid staff believe it is getting harder to bench young forward after recent displays



Photo by PIERRE-PHILIPPE MARCOU/AFP via Getty Images

Vinicius Jr and Karim Benzema are Carlo Ancelotti’s two untouchable players in the final third at Real Madrid. The duo has struck up a lethal partnership for Real Madrid in attack, and the recent El Clasico is a testament to the fact.

According to reports from MARCA (h/t Madrid Zone), Real Madrid’s coaching staff are slowly beginning to get a similar feeling around Rodrygo Goes. The management feel that it is hard to keep the Brazilian on the bench now given the manner in which he has repeatedly made an impact when called onto the field.

The development opens up room for speculation because the young prodigy does not have a fixed role on the field. He best operates as a number 10 with his intelligent movements and fearless presence in the box, but that position behind the striker does not exist in Ancelotti’s system.

The only vacancy in attack is on the right wing, a position where Rodrygo has done fairly well in the past.

The 22-year-old started Real Madrid’s Copa del Rey clash against Barcelona earlier this week, and even completed 100% of his attempted dribbles on the night. Notably, he scored a goal and provided two assists in the team’s clash against Real Valladolid last weekend.

Rodrygo has made 24 appearances for the European Champions all season, scoring five goals and providing seven assists in the process. He averages 1.5 key passes per game and has created nine big chances.

With a new sense of realisation in the club offices of Rodrygo’s talent, one can expect to see the youngster start regularly on the right wing in place of Federico Valverde.

Heading into next season, however, there could be a bigger change in role for the youngster, especially if there is a managerial change at Real Madrid.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition



Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.


The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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