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Real Madrid starlet practically promoted to the first team after recent exploits – report



Photo by PIERRE-PHILIPPE MARCOU/AFP via Getty Images

Alvaro Rodriguez might have made only a few appearances for Real Madrid, but it seems like the 18-year-old has already made a major impression on the coaching staff.

Indeed, according to AS, Rodriguez, who is registered with the Real Madrid Castilla outfit, is practically a first-team player from now on for the rest of the season and will only return to play for Raul Gonzalez’s reserves only at specific moments.

This development comes after Rodriguez made a big impact after coming on as a substitute in the derby against Atletico Madrid this past weekend.

With the Merengues trailing against the ten-man Colchoneros’, the teenage striker came up with the equaliser with a thumping header late in the game.

A week before that Rodriguez had shone brightly in a cameo against Osasuna as he assisted Marco Asensio’s goal.

Speaking after the derby, manager Carlo Ancelotti confirmed that the Uruguay youth international will be a first-team member from the next season.

Real Madrid have already planned to register him as a senior squad member with La Liga from the next campaign.

However, while the official promotion to the first team will have to wait until the summer, Rodriguez is now a part of the senior setup for all intents and purposes.

Given that Karim Benzema has had fitness issues this season, it makes sense for Ancelotti & co. to rely more on the 18-year-old, who, in just three appearances, has shown that he can make a difference at the highest level.

Rodriguez has been on the books at Real Madrid for a little under three years. He signed a new contract last year, prolonging his stay at the Spanish capital club until 2027.

And, he is now set for greater involvement in the first team for the remainder of the 2022/23 season before being officially promoted next term.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition



Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.


The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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