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Real Madrid superstar wants to retire at the Santiago Bernabeu – report



Photo by Angel Martinez/Getty Images

Real Madrid have had no shortage of legends in the club’s history. However, in the recent past, very few of them have gone on to retire at Santiago Bernabeu, with players such as Iker Casillas, Sergio Ramos and Pepe opting to move elsewhere rather than ending their careers at the Bernabeu.

But according to journalist Rodra P, Karim Benzema is set to break the chain by retiring at Real Madrid. The Frenchman, currently revered as one of the best footballers on the planet, has enjoyed immense success in recent times, notably winning the Ballon d’Or this year.

With his current contract at Bernabeu expiring at the end of the season, many expect Benzema to sign a contract extension of up to one year.

This means the Frenchman will continue playing for Real Madrid until at least 2024. But as per the report, the forward has registered himself in Madrid and has processed the documentation process to the Civil Registry Service in the Madrid City Council.

Benzema had to buy another house to be able to initiate the documentation process. As such, the player has purchased a new property in downtown Madrid. Once the process is completed, he will become a Madrilenian.

This will enable Benzema to vote for the Madrid mayoral elections and enjoy civil services offered by the city. The report suggests Benzema’s desire to register himself in Madrid is one key indicator of his willingness to retire at the Santiago Bernabeu and continue his life as a Madrid citizen.

Formerly of Lyon, Benzema had arrived in the Spanish capital back in 2009. Since then, he has been an excellent servant for Los Blancos, having featured in more than 600 competitive matches for the club.

The forward’s progress, though, has stalled in the ongoing season due to injuries that saw him miss out on the FIFA World Cup. But he is expected to be fit for the second half of the campaign as Real Madrid look to overtake Barcelona in their bid to retain the league title.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition



Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.


The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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