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Real Madrid superstar will sign a contract renewal until 2024

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Photo by THOMAS COEX/AFP via Getty Images

With the summer transfer window only a few months away, Real Madrid will have to start addressing the contract situations of several important players whose current deals expire in June.

Toni Kroos and Nacho Fernandez are expected to make a decision on whether they sign a new deal or not in the coming weeks, while Luka Modric is quite relaxed about the situation.

Dani Ceballos and Marco Asensio could be handed new deals, although their continuity would likely depend on the roles they are offered in Carlo Ancelotti’s plans. Meanwhile, Mariano Diaz is certain to leave as a free agent.

That leaves Karim Benzema as the final player on the list of Real Madrid stars whose contracts expire in the summer. And, according to MARCA, the Merengues’ captain will sign a new deal with the club until the summer of 2024.

The 35-year-old hitman enjoyed a spectacular 2021/22 campaign which led to him winning the Ballon d’Or last year. However, injuries have threatened to play spoilsport in his current season, with the striker missing a good chunk of matches for Los Blancos.

Despite that, Benzema, when fit, has been invaluable for Real Madrid, as was evident in their recent 5-2 trouncing of Liverpool in the UEFA Champions League.

In 24 matches this term, the Frenchman has netted 18 goals and set up five more. When he scored against Liverpool on Tuesday, he became the first-ever Real Madrid player to score a goal in as many as six competitions in a single season.

On top of that, Benzema also became the only player along with Lionel Messi to find the back of the net in 18 consecutive seasons in the UEFA Champions League.

It is pretty clear that despite his advancing age and recent fitness issues, Benzema continues to stand out as a top player and remains key for Real Madrid.

So, a new contract for one more year would be the right way to go about things for the Spanish giants. And, as per the report, Benzema is likely to renew until the summer of 2024 initially.

With plans to rope in a backup for him in the summer, it could Benzema stay at Real Madrid beyond next year as well.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition

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Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.

Cost-cutting

The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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