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Real Madrid target Haaland approves Manchester City move



Photo by DANIEL ROLAND/AFP via Getty Images

Erling Haaland has been one of Real Madrid’s prime transfer targets for the summer, alongside Kylian Mbappe. However, unlike the French international, whose move is almost finalised, the Borussia Dortmund player was stuck in a dilemma between two options.

Real Madrid and Manchester City had placed similar economic proposals on the table for the Norwegian. The only difference, however, was the sporting project.

According to reports from The Athletic, Haaland has given Manchester City the green light for his signing in what is a groundbreaking decision. Though the move is far from complete, it is the beginning of the end of Haaland’s transfer saga.

The move cannot be said to be completed until the player’s €75 million release clause is officially triggered. Moreover, the payment to Dortmund and the details of the contract are two steps that will take considerable time.

The English side are silent over any possible agreement with the player. When Pep Guardiola was recently asked about Haaland’s signing, he said, “No, answer to your question.”

Last week, it was revealed that the player’s agent and his father demanded close to €50 million as a commission for his signing. That was regarded as the factor stalling the transfer talks.

Though City were initially reluctant to pay the same, it seems that a middle ground has been reached between the two parties. The player’s personal preference has finally been revealed, but it would be foolish to write Real Madrid out of the race already.

Haaland has scored 18 goals and provided seven assists in just 17 league starts this season. He averages a key pass every ninety minutes and has been one of the best strikers in Europe this season, yet again.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition



Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.


The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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