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Real Madrid trio ready to face Barcelona in Spanish Super Cup final after injury scares

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Photo by JAVIER SORIANO/AFP via Getty Images

Real Madrid booked their tickets to the Spanish Super Cup final where they face Barcelona this Sunday after beating Valencia in the semi-finals on penalties.

The game, which ended 1-1 after the final whistle, was not particularly an enjoyable event. Apart from being unable to break down the Los Che defence, the Whites had to witness some of their important players sustain knocks and injuries.

Eduardo Camavinga was one of the players to pick up a blow to the knee. Eder Militao and Lucas Vazquez were also substituted after picking up injuries to the head and the ankle, respectively.

Federico Valverde also had to depart in extra time after sustaining some knocks. In addition, players such as Ferland Mendy and Dani Carvajal were not a hundred percent fit heading into the game.

This led to a major injury scare for Real Madrid in the lead-up to the Supercopa de Espana final against Barcelona on Sunday.

However, according to AS, Carlo Ancelotti may not have to deal with too many injury problems, as the majority of the players who were unfit have responded well in training and should be ready for the final against Barcelona.

The players in question are Valverde, Camavinga, and Militao, who have all responded well and are in contention to feature against Barcelona. The latter underwent tests after sustaining a blow to the head and the results are said to be positive.

Carvajal and Mendy, who were not fully fit for the midweek clash, are expected to be in good shape heading into the El Clasico final.

In fact, Lucas Vazquez might be the only injury Ancelotti has to deal with after the right-back was ruled out for a month and a half.

This serves as a major boost for Real Madrid, who will be looking to bag the second trophy of the season when they lock horns with arch-rival Barça in the Spanish Super Cup final.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition

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Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.

Cost-cutting

The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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