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Real Madrid veteran feels ‘betrayed’ by club after signing of defensive duo – report

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Photo by CRISTINA QUICLER/AFP via Getty Images

Nacho Fernandez is one of many Real Madrid veterans to have their contracts expiring at the end of the season, meaning the club have its task cut out as they look to renew the deals of these star players and maintain the overall strength of the squad.

Given the way Nacho has served the club over the years, one would expect the centre-back to renew his deal at Santiago Bernabeu and continue to play a role for the senior side.

However, the coming summer represents a different scenario as far as the relationship between Nacho and Real Madrid are concerned.

According to Diario AS, Nacho is still happy with his life in Madrid and may end up renewing his contract at the club. But there is a sense of discontent growing around the player, who wants to have a more prominent role in the first-team.

In many ways, Nacho feels betrayed by how Real Madrid have treated him. Especially after the departures of Sergio Ramos and Raphael Varane, the centre-back expected to become a prominent fixture in Real Madrid’s starting eleven.

But Real Madrid ended up signing players such as David Alaba and Antonio Rudiger in order to replace the departed players. The acquisition of Antonio Rudiger, in particular, had left Nacho extremely unhappy as the 33-year-old expected to become a first-choice option for Carlo Ancelotti this campaign, following his performances at the end of last season.

Nacho’s fortunes, though, have not changed at all. If anything, the Spaniard has found it more difficult to find game-time, having started in only two league matches this term. He has fallen behind the likes of Eder Militao, Alaba and Rudiger in the pecking order.

Although a contract extension could still be on the horizon, it appears Nacho will continue to play a bit-part role for Real Madrid in the coming season.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition

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Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.

Cost-cutting

The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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