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Real Madrid weighing up a move for La Liga winger with €60 million release clause

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Photo by Aitor Alcalde/Getty Images

Following their disappointing defeat to Manchester City in the UEFA Champions League semi-finals, Real Madrid are looking to make some changes in the summer as far as their roster is concerned.

A new striker to provide cover and competition for Karim Benzema is likely to be a priority, along with Jude Bellingham, and a new full-back.

Beyond that, according to a report from journalist Tomas Gonzalez-Martin on El Debate, Real Madrid could also explore the market for a new winger, with Villarreal speedster Samuel Chukwueze emerging as a possible target.

The right flank has been somewhat of a concern for Real Madrid despite Rodrygo’s impressive displays. The Brazilian is not a natural wide player and tends to operate better while drifting inside.

So, it might be a good idea for Carlo Ancelotti & co. to bring in someone like Chukwueze, who would add a different dimension to their attacking line from the right wing.

The 23-year-old Nigerian international is enjoying a fine season, having racked up 13 goals and 11 assists from 46 appearances in all competitions. He put in a brilliant performance against Real Madrid last month, scoring a brace in Villarreal’s 3-2 win.

As such, Los Blancos have been impressed by Chukwueze and are considering a move for him in the summer.

The Nigerian international’s current contract with the Yellow Submarines runs until 2024 and has a release clause worth €60 million.

As per the report, if Real Madrid were to act on their interest in him, they would look to offer a player as part of the operation to reduce the transfer fee.

With Real Madrid hoping to part ways with Eden Hazard and Mariano Diaz, and Marco Asensio’s continuity still not guaranteed, adding another forward would make sense and Chukwueze, given his age and proven pedigree in La Liga, can be a solid option.

But whether the Merengues are willing to go after the Villarreal ace especially after planning a huge outlay on Bellingham remains to be seen.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition

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Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.

Cost-cutting

The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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