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Real Madrid will be closely watching the World Cup for potential signings – report

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Photo by PIERRE-PHILIPPE MARCOU/AFP via Getty Images

The best players never fail to step up on the biggest stages, and it is no secret that nothing quite gets bigger than the FIFA World Cup in the world of football.

According to reports from MARCA, Real Madrid will have their eyes on the World Cup in Qatar. The club will pay close attention to the tournament next month to identify possible recruits for next summer.

The World Cup is the perfect stage for Los Blancos to judge their options for it puts forth contenders from across the globe. This becomes more significant when one considers that Real Madrid now have three non-EU spots vacant after Vinicius Jr, Rodrygo and Eder Militao all received their Spanish citizenship.

It must be remembered that Real Madrid signed players like James Rodriguez (2014), Mesut Ozil (2010) and even Ronaldo (2002) after their explosive performances in a World Cup.

Needless to say, the focus could be on centre-forwards for that is the need of the hour, as Real Madrid continue to look for an able understudy for Karim Benzema.

Real Madrid will be heavily represented in the upcoming World Cup. Thibaut Courtois, Antonio Rudiger, Dani Carvajal, Luka Modric, Toni Kroos, Federico Valverde, Vinicius and Karim Benzema are just some of the players who will be critical to their nations’ chances at the prestigious competition.

Real Madrid play four more games before the first game in Qatar kicks off. With a long hiatus from club football just around the corner, Carlo Ancelotti’s side must aim to sign off on a high to keep their momentum going.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition

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Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.

Cost-cutting

The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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