Connect with us

Real Madrid News

Real Madrid will sign veteran forward in permanent deal worth €1.5 million



Photo by Justin Setterfield/Getty Images

Having enjoyed a successful 2023/24 season, Real Madrid have now shifted their focus towards planning their squad for the next campaign.

Kylian Mbappe has already arrived as a free agent in one of the biggest transfers in the recent history of the club. In addition, Endrick will also be joining the club in the summer once he turns 18.

Now, it is being reported that Real Madrid will beef up their attack further by securing another forward’s signing on a permanent deal.

Joselu will join permanently

Indeed, as per The Athletic, Real Madrid will make the signing of Joselu permanent by activating the €1.5 million buy option in their agreement with RCD Espanyol.

The veteran striker joined Los Blancos last summer on a season-long loan deal from Espanyol for a minimal fee of €500,000, with the club also retaining an option to make his move permanent for €1.5 million.

Set to continue. (Photo by Rafa Babot/Getty Images)

Joselu enjoyed a stunning season with his boyhood club, bagging 17 goals in all competitions, and played a critical role in the club’s La Liga, UEFA Champions League, and Spanish Super Cup triumphs.

Joselu is attracting interest from clubs in Europe and Saudi Arabia and as such, expressed some degree of uncertainty over his next move.

But given how valuable his contributions have been on the pitch and in the dressing room, coupled with his experience and professionalism, Real Madrid have been pretty certain about making his signing permanent.

Now, it is being suggested that the decision has been made and the Spanish international will continue at the Santiago Bernabeu next season.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition



Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.


The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

Continue Reading