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Real Madrid yet to make a decision on Ancelotti-favourite defender’s contract renewal

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Photo by David Ramos/Getty Images

With the 2023/24 campaign drawing to a close, the Real Madrid board is working overtime to secure the future of some of the key players in the first team.

While the club could not do anything to convince Toni Kroos to delay his retirement, it is only a matter of time before Los Blancos announce the renewal of Luka Modric.

However, one player Real Madrid remain undecided on, as far as his future is concerned, is Ferland Mendy.

Mendy’s future hangs in the balance

As reported by MARCA, Ferland Mendy’s future at Santiago Bernabeu remains uncertain even as he enters the final year of his contract.

There is no news of a potential contract extension for the Frenchman, who is coming on the back of a stellar 2023/24 campaign.

Mendy’s situation is further complicated by the potential arrival of Alphonso Davies from Bayern Munich. The Canadian left-back has been linked with a move to the Bernabeu for some time, and his signing would cast doubt over Mendy’s long-term future.

Will Ferland Mendy shine at Euro 2024? (Photo by FRANCK FIFE/AFP via Getty Images)

Despite the uncertainty, Carlo Ancelotti has made it clear that he is a big fan of Mendy and wants to keep him at the club. The player, for his part, is also keen on prolonging his stay at the Bernabeu.

Everything depends on Davies

The club’s decision on whether or not to renew Mendy’s contract will likely depend on Davies’ future.

However, the report adds that Carlo Ancelotti has made it clear he wants Davies only as an addition.

That means the arrival of the Canadian might not necessarily lead to Mendy’s departure, as Ancelotti believes the Frenchman’s presence in the team could be paramount.

The European Championship could provide Mendy with an opportunity to showcase his talents and earn himself a new contract.

If he can perform well for France, he could put himself back in the frame for a regular starting role at Real Madrid, thereby pushing Real Madrid to hand him a contract.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition

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Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.

Cost-cutting

The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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