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Real Madrid youngster in line to make his first senior start against Villarreal

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Photo by Florencia Tan Jun/Getty Images

Real Madrid’s pre-mature La Liga victory provides the team with the perfect opportunity to tinker around and make the most of these remaining games.

Despite fielding an array of secondary players in the previous few games, the Merengues continue to win games on the trot.

And tomorrow’s clash against Villarreal will once again be availed by coach Carlo Ancelotti to provide fringe players with game time.

Mario Martin’s time to shine?

According to AS, Real Madrid’s young talent Mario Martin has a chance of starting the game against Villarreal.

Martin was included in the squad list for the game to cover up for Aurelien Tchouameni’s absence, who sustained an injury on his foot.

With the 20-year-old coming on to replace Fede Valverde in Real Madrid’s recent 5-0 win over Alaves, Martin already has earned his La Liga debut for the team.

Martin in line for his full debut vs Villarreal. (Photo by Florencia Tan Jun/Getty Images)

Now, a chance to feature in the starting XI is present against the Yellow Submarine. The game will certainly be a big challenge for Marin, but a good chance for the player to prove his worth and potentially solidify his place ahead of next season.

Another youngster who could be partnering him in the lineup is Turkish sensation Arda Guler, considering his dominant displays as of late.

Madrid betting on Marin for the future

Reports have argued that the coaching staff especially values the Castilla star’s temperament and calm demeanour.

His ball-winning ability has also seen him draw comparisons with Casemiro, with the former Real Madrid icon also commenting on the youngster’s Instagram post after he made league debut.

In fact, Martin is also poised to travel with Real Madrid to the US this summer for the pre-season tour.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition

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Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.

Cost-cutting

The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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