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Real Madrid’s earnings for 2022/23 will rise to €55 million if they win FIFA Club World Cup

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Photo by FADEL SENNA/AFP via Getty Images

The high standards at Real Madrid make anything short of a first-place finish unacceptable. For a club that claims to be the best in the world, losing at any stage is not an option.

With their routine successes, the men in white often steal the big paychecks in every event that they participate. The scenario this season is no different.

According to reports from MARCA, Los Blancos have already won a whopping €49 million in prize money this season and stand the chance to take home an additional €6 million if they win the FIFA Club World Cup this weekend. This includes a €5 million reward for the winner and a €1 million token for participation.

A large chunk of Real Madrid’s prize money comes from the Supercopa de Espana this season in which they finished runner-up. Despite not winning the tournament, they took home €7 million in the rich event stages overseas.

Further, their win over Eintracht Frankfurt in the UEFA Super Cup in the first game of the season granted them a fund of €4.5 million. 

The rest of the cash inflow has been from the UEFA Champions League. Real Madrid were given €15.6 million just for their participation with an additional €2.8 million and €930,000 for wins and draws in the group stage respectively.

The resultant €12.3 million coupled with the reward of €9.6 million for qualification to the next round brings one to the total figure of €49 million for this season from all competition.

Real Madrid play the final of the FIFA Club World Cup against Al Hilal on Saturday in Rabat, Morocco.

Los Blancos, who defeated Al Ahly in the semis, are the clear favourites heading into the clash, but one must bear in mind that the Saudi Arabia-based side overcame the mighty Flamengo in the semi-finals.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition

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Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.

Cost-cutting

The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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