In recent weeks, Real Madrid have issued official statements denying the transfer rumours linking them with Bayern Munich winger Michael Olise and Chelsea midfielder Enzo Fernandez.

In the case of Olise, Los Blancos made it clear that they had no contact, direct or indirect, with the French winger or his camp, although they did not outright state that they were not pursuing him.

However, with Enzo Fernandez, the Merengues outright stated that they were not pursuing an operation to sign the Argentine from Chelsea despite his agent’s comments about an approach being made.

Official statements mark a change in approach

Now, according to AS, Real Madrid have adopted a more proactive communication strategy in an effort to curb growing speculation surrounding potential transfer targets and protect the club from being drawn into rumours that serve commercial or promotional interests.

Rather than remaining silent, as they have traditionally done, the club have recently chosen to publicly deny reports linking them with players they insist are not part of their transfer plans.

The shift represents a notable change from the club’s previous policy of rarely responding to transfer speculation.

Protecting the club’s interests

According to sources close to the club, the new approach is designed to achieve several objectives.

First, Real Madrid want to maintain respectful relationships with other clubs. Chelsea, for example, recently completed the transfer of Marc Cucurella to Madrid quickly and amicably, and the club are keen to avoid unnecessary tension through unfounded rumours.

Secondly, the hierarchy are determined to prevent supporters from developing unrealistic expectations based on inaccurate reports that later fail to materialise.

Club officials believe publicly correcting false stories can reduce unnecessary speculation before it gathers momentum.

Real Madrid intend to decide on a case-by-case basis when speculation becomes significant enough to warrant an official response.

The priority is to prevent situations that could damage the club’s interests or create confusion in the transfer market.

Within Valdebebas, there is a growing determination to ensure that the club’s position is respected by agents, intermediaries and other figures involved in football’s transfer industry.

Confidentiality remains a priority

Real Madrid also remain committed to keeping genuine transfer discussions strictly private.

The message from Valdebebas is that business conducted behind closed doors stays there, with confidentiality viewed as a fundamental principle rather than a policy linked to any individual manager.

The recent public denials are therefore seen not as a change in transfer strategy, but as a new way of protecting the club from speculation that it believes does not reflect reality.