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Toni Kroos could have signed for Barcelona before Real Madrid transfer



Photo by FAYEZ NURELDINE/AFP via Getty Images

As Toni Kroos prepares to play his final match at the Santiago Bernabeu as a Real Madrid player tonight, an interesting revelation has come forth regarding his career.

A bonafide legend at the club, Kroos signed for Los Blancos in the summer of 2014, arriving in a deal worth just €25 million from Bayern Munich.

In the decade he has been at the club, the 34-year-old German has won all possible trophies and titles available to him.

However, it could have all been very different for Kroos as he could have ended up at Real Madrid’s arch-rivals Barcelona.

Indeed, as per journalist Ramon Besa on Cadena SER (via AS), when Kroos decided to leave Bayern Munich in 2014, he was considering both Barcelona and Real Madrid as options.

Kroos retires this summer. (Photo by Florencia Tan Jun/Getty Images)

In fact, then-Bayern manager Pep Guardiola also put his name forward at Barça but the Catalans decided against the move while Kroos also decided in favour of Real Madrid.

“I remember the case of Kroos very well because I asked Guardiola about him when he left Bayern and he presented himself as an alternative that could be signed by Barcelona or Madrid,” the journalist recalled.

“The player had the idea of leaving Bayern and wasn’t sure whether to go to Madrid or Barça. Barcelona didn’t know how to bid, they thought they had alternative players. There was even talk of [Sergi] Samper as an alternative midfielder.”

Further continuing, Besa added: “They rejected Kroos. Guardiola warned that he was a very interesting player and for whatever reason he opted for Madrid.

“Barça didn’t know how to want him or offer him what he wanted. He has triumphed at Madrid in an extraordinary way.”

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition



Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.


The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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